What climate policy advocates (and everybody else) can learn from the health care fight

They don't match up. The polls say America wants regulation on polluters and to curb climate change. The polls also say America wants health care reform. They want costs to come down and they want to cover the uninsured.
But the rhetoric coming out of American living rooms and blogs and op/ed pages doesn't match. It's all about how Americans don't want to be pushed by government to pay for pollution caps or for an insurance plan that's available to all.
The stonewall isn't the policy goal, it's in the implementation. That boils down to one roadblock for most Americans right now.
Nobody trusts government. Whether they were burned by a lack of regulation of Wall Street or hit by $4/gallon gasoline, people don't think government is up to the task of re-forming anything. Not even the Beatles.
Advocates for reform on health and climate can't hang their strategies on "government will do it." People don't buy it.
The reforms have to be market-driven, customer-friendly, and proposed by Wall Street not Pennsylvania Avenue. Wall Street investors want a Renewable Electricity Standard, for example, because that will tell them they will see high returns on renewable energy investments.
Fund managers want health care reform because insurance costs continue to eat into their returns and their investors' dividends.