What business can say about sustainability

You're in business. Your customers are looking for energy solutions. They say they want cleaner, more reliable energy. And reliability includes cost.
Businesses that make efforts to promote conservation in the factory or workplace or invest in energy efficient equipment or vehicles are the companies customers want to patronize.
Those savings can be passed on to consumers. As well as being sustainable, using less energy or using energy better leads to reliable costs for customers as well as fulfilling their desires for clean energy.
As they say, "the best clean energy is the energy we don't use, and the best way to save money is to not pay for what you don't need."

Examples of messaging on climate

This is from a youth blogger on the negotiations in Bonn.

"In 2050, I’ll be 77, and given the pace of the climate talks in Bonn these two weeks, I’ll likely spend most of my retirement either under water or on fire."

And this is from CAP:

"The clean-energy economy is not a pipe dream: It is already happening in states across the country. More than 750,000 jobs already exist in renewable and efficient energy, waste management, land remediation, and the hundreds of other occupations that combine environmental preservation with economic growth."

Considering where Americans are on jobs (#1 priority) and climate (#20), which goal seems to be the most attractive? Which goal encourages rather than shames us into changing our behavior and creating good energy policy?

Message: Moving Forward

In this country, we've always moved forward. We travelled by horse and buggy. Then by cars and trucks. When we once made washers and dryers, we turned to making PCs and OSes. It's part of the spirit of this country and a testament to its innovation and endurance that where we once fueled our lives with oil and coal, we now turn to wind and solar. We're in a transitionary period, for sure, but as Tom Friedman has said, this is not a post-era, this is a pre-era. We are not post-Cold War or post-9/11 anymore. We are pre-clean energy. And it is the herald of an era that will make us healthier, wealthier, and more energy independent.

What today's youth can say about climate change

Key Messages:

• Without key measures to encourage clean energy, the world’s youth will inherit a larger, more expensive problem of global warming
• Policy decisions to encourage clean energy will create the good-paying jobs the world’s youth will study for and seek out to raise their standards of living
• Curbing fossil fuels and their use will stabilize costs for the world’s youth and raise their standards of living
• The world’s youth demand that the world’s governments agree on workable climate policies to move forward on global warming solutions
• The world’s youth demand that the world’s governments move forward to clean energy economies and reduce the effects on the youth living near the equator who will bear the brunt of global warming consequences

Great Video on Message Strategy for Health Care Reform

Welcome to Message Strategy

Regardless of which side of the political fence you're on, there's a right way and a wrong way to talk about your issues. After all, who can be against "tax relief?" Who wants to be on record voting against a "crime bill?"
There are gurus who talk about how to talk: Luntz, Lakoff, and even Obama. I don't pretend to be in their league, but I can bring up interesting items on what's trending up, what's not registering with public opinion, or what has shifted recently.