Regardless of which side of the political fence you're on, there's a right way and a wrong way to talk about your issues. After all, who can be against "tax relief?" Who wants to be on record voting against a "crime bill?"
There are gurus who talk about how to talk: Luntz, Lakoff, and even Obama. I don't pretend to be in their league, but I can bring up interesting items on what's trending up, what's not registering with public opinion, or what has shifted recently.
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