Don’t keep repeating a strong word the other side is trying to push

This is from Climate Progress, but it bears repeating. "Their inaugural ad violates a central rule of messaging, rhetoric, and psychology: sh.That is not just a basic tenet of the 25-century old art of persuasion, but a well-demonstrated principle of modern psychology."

Once again, reformers repeat the charges of attackers. A few good examples:




Also:
http://blogs.nashvillescene.com/pitw/2009/08/brawlin_in_the_boro_no_death_p.php

http://www.americanrhetoric.com/MovieSpeeches/moviespeechjuliuscaesarantony.html